Building Social Equity (or Social Media Optimization) Is All About Building Trust

No, SMO does not stand for Save My Organization. However, when we follow specific, proven strategies, building social equity will do just that - Save our organizations!
Social Media Optimization (SMO) assists organizations in their efforts to reach out to the global market with their products and services. The most important aspect of SMO is to build a strong relationship of trust with clients, vendors, and potential clients.
There are several ways to build trust with the global market.
First, never begin a relationship as a salesperson. Start the relationship listening, not talking. The more we find out about others, the more information we will have to service their individual needs. The more we learn about others, the more avenues we will have to build social equity with them!
Second, we should always give before we get. This is tough sometimes when everyone is in a giving mood. Nevertheless, when we ask ourselves honestly, "What can we do to help this person succeed?" We will be prompted to assist them in a way that doesn't cost our new acquaintance anything. It can be as simple as a physical Thank you card instead of an email. It might be a phone call. It might be putting them in contact with a client of ours that would benefit from our new friend's product or service. Something that we should voice in every discussion with every business associate is the sincerely asked question "Is there anything I can do for you?" This is a proven way to build social equity and it makes us feel good too!
Third, ask for guidance and suggestions. Even competitors are willing to jump on the social media optimization wagon with us when we open lines of honest communication. These open lines of communication often create lasting partnerships. Everyone enjoys the feeling of being needed. When we ask questions, our relationship increases with our newfound contacts. To optimize social media marketing, seek first to understand, then to be understood.
Fourth, constantly seek for the best interest of others. When we are given those highly sought-after referrals, treat them like the golden eggs that they are. Our relationships with acquaintances that gave us the lead will increase when they hear from the referral that we are taking great care of them. In addition, our relationship with our new client will become a loyal, long-standing relationship with additional referrals when we are consistently seeking for their complete satisfaction. Does that mean we might have to send them somewhere else occasionally when others could serve them better? Yes. However, doing so will create a client who will never go anywhere else for our other products and services.
That is because we build trust when we sincerely strive to meet and exceed the needs and wants of our clients, vendors, and potential clients. Trust is created by giving a refund when our company policy doesn't require it. Trust is created when we listen, give, lean on, and serve. Social media optimization (or building social equity) is all about building trust. It is a trust that we can rely on to create true business relationships - relationships that effortlessly enrich our personal lives.
Aaron Brandley is an Independant Business Consultant. To receive information about the freshest tool in SMO, visit http://www.socialmarketinglive.com. Included are 20 modules (not 2 or 3) that will take you step by step in your quest for online marketing domination. Garrett Pierson, author of What Success Takes, is the genius behind this system. If you click on the SocialMarketingLive link, you can receive (free - with no further obligation) seven interviews from the top internet marketers worldwide who discuss Garrett's new system and social marketing optimization in general.
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